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    Branding Tips

    5 Branding Tips For Your Business from Prevail Marketing 1. Establish a Clear Brand Identity One of the most important

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    5 Branding Tips For Your Business from Prevail Marketing

    1. Establish a Clear Brand Identity

    One of the most important aspects of branding is establishing a clear and consistent brand identity. This involves developing a visual identity, including a logo and colour scheme, and a verbal identity, including a tagline and voice. Your brand identity should be consistent across all marketing materials, from your website to your social media profiles to your print materials. At Prevail Marketing we want to ensure this is first!!

    2. Create a Comprehensive Marketing Strategy

    A successful branding campaign requires a comprehensive marketing strategy. Your marketing strategy should include a mix of online and offline marketing channels, as well as a plan for ongoing marketing and promotion. Your branding strategy should also align with your overall business strategy.

     

    3. Develop a Strong Relationship With Your Customers

    Building a strong relationship with your customers is essential for successful branding. You need to create a connection with your customers that goes beyond simply selling them products or services. You need to develop trust and credibility with your customers, and provide them with valuable information and insights.

    4. Stand Out From the Competition

    In order to be successful, your branding efforts need to set you apart from the competition. You need to differentiate your brand from the competition and offer something unique and compelling. You also need to make sure your brand is visible and accessible to your target audience.

    5. Be Consistent and Persistent

    Successful branding requires consistency and persistence. You need to maintain a consistent visual identity and message across all marketing channels, and you need to be patient and keep plugging away at building your brand. It takes time and effort to create a successful brand, but it’s worth it in the end.

    Branding Ideas to Promote Your Brand

    Branding is one of the most important aspects of any business, small or large. When it comes to branding, there are many different ideas and options to consider. Here are some essential tips for branding your business.
     
    First and foremost, it’s important to develop a clear and concise message for your brand. This message should be communicated through all of your marketing materials and branding initiatives. It’s also important to be consistent with your branding across all platforms, including your website, social media profiles, and marketing materials.
     
    Another key element of branding is designing a strong and recognizable logo. This logo should be used in all of your marketing materials, and should be easy to recognize and remember. It’s also important to create a style guide for your brand, which will dictate the colours, fonts, and other design elements that you use.
     
    Lastly, you’ll need to develop a marketing strategy to promote your brand. This should include a mix of online and offline marketing tactics, such as search engine optimization, social media marketing, and print advertising.
     
    If you follow these tips, you’ll be well on your way to creating a powerful and successful brand for your business.
     
    Conclusion

    At Prevail, we know that branding is one of the most important aspects of any business, doesn’t matter your size. A well-branded business is more likely to be successful than one that is not. By following these simple branding tips, you can create a successful brand for your business.

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    Why You Need Google My Business

    Do you own your Google My Business (GMB) listing? Do you know what your GMB listing is, what it does

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    Do you own your Google My Business (GMB) listing? Do you know what your GMB listing is, what it does or why along with Google Maps it is easily your most important online asset?


    In 2014 Google launched ‘Google My Business’ for business owners and those who were aware and jumped on board early have benefitted from increased online exposure, website traffic and business growth as Google has placed more importance on local results and map listings. If you haven’t claimed your own GMB listing yet, do it today – it has never been easier to sign up!

    What can it do for you?
     
    With nearly *93% of online searches taking place in Google but only *59% of local businesses utilizing their GMB page having your GMB page properly optimized will help you get more traffic and business in 2020. Think of your GMB page as your businesses storefront window, an opportunity to show potential clients why they should choose you and your service or product. Your GMB page will allow you to show up in search results and directly link your website, give consumers the ability to call your business from that search or ask for directions on Google Maps. You can add your business description, address, hours, contact info, post events, sales, products, services or news providing customers a deeper look into your business and what you can offer.  
     

     

     

    A properly optimized GMB page should be part of your 2020 digital plans as more and more importance is being placed on accurate listings and rich local content when determining who shows up in searches. A well maintained GMB also plays a very integral part in any successful local SEO strategy and with over 40% of your competitors not using this important tool now is your chance to get ahead!
     
    If you would like help optimizing your GMB page or need assistance with any of your digital needs please don’t hesitate to contact us. If you have any questions on how to claim your page drop us an email at info@trlsolutions.ca or message us on facebook.
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